Sustainability is no longer a niche concern; it's a critical factor for businesses and consumers alike. For skincare clinics, embracing eco-conscious practices can enhance their brand image, attract environmentally conscious clients, and contribute to a healthier planet. However, aiming to be more sustainable also poses challenges and compromises. Here at AST, we've been on this journey for a while, and below is our perspective on what we can do within our industry to improve. 

Firstly, no matter your perspective on sustainability and climate change, it makes sense to aim to reduce waste within our industry. This has been notoriously hard in the world of skincare. Due to our reliance on the functionality of skincare vessels, especially those for high-end cosmeceuticals, which have a high ratio of active ingredients that need protection from air, light and the environment, this has been a challenge. In recent times, though, the market has welcomed a range of new vessel options that have allowed progressive brands like Aspect DR and Aspect Platinum to move to more sustainable vessels.  

But as a skincare clinic, what can you do to boost sustainability? You can achieve a tangible difference in a few areas, including product sourcing, energy and water efficiency, waste reduction, and communication.  

Many of the recommendations here involve compromise, and, in the end, you need to run your business with the welfare of your team and your clinic's profitability at the forefront. Incorporating some of these suggestions may involve a gradual approach balanced against other priorities.  

• Look for skincare brands that are leaning toward sustainability, especially when it comes to their vessels and boxes. This is where you can make the biggest difference. Ask your brands about their position on sustainability and the recyclability of their vessels and boxes, and make sure you are comfortable with that. 

• Choose brands with transparent supply chains and ethical sourcing practices. Ask your brands about their supplier code of conduct or whether they review sustainable options in their product development process. 

• Choose products with minimal packaging. Encourage suppliers to use recyclable or biodegradable materials. Select bulk options whenever possible to reduce packaging waste. 

• Properly dispose of clinical waste: Ensure you dispose of all waste responsibly and per relevant local regulations. At AST offices, our team is encouraged to use a range of bins depending on the type of waste being disposed of, including paper/card, organic waste, and landfill. 

• Minimise single-use plastics: Replace plastic bottles, cups, and straws with reusable alternatives. 

• Utilise renewable energy sources. If you can, explore solar panels or green energy providers to power your clinic. If you rent your premises, talk to your landlord about this, too. The ROI may be realised in less than five years. 

• Implement water-saving measures. For example, low-flow fixtures such as taps can be installed, and staff and clients should be encouraged to be mindful of water usage. 

• Upgrade to LED lighting to improve energy efficiency. Use natural light whenever possible and ensure equipment is energy efficient. Talk to your device suppliers, especially about energy efficiency, and make it one of the factors you consider when choosing new devices. 

• Educate clients about sustainable skincare practices. Share tips on reducing plastic waste in their routines, choosing eco-friendly products, and minimising their environmental impact. 

• Educate staff on the importance of environmental responsibility and empower them to implement sustainable measures within your clinic. Please also encourage them for new ideas. 

• Promote the use of public transport, cycling, or walking to work, and encourage staff to reduce their environmental impact.
   

By implementing these strategies, you will contribute to a more sustainable future while enhancing brand image and attracting environment-conscious clientele. Every small step counts in the journey towards a more sustainable aesthetics industry. 

Additional Reading for Those Keen to Learn More About Sustainability 

Sustainability has a long and rich history, evolving centuries and across cultures. Here's a glimpse into its development:  

Ancient Roots 

Many ancient societies recognised the importance of living in harmony with nature. They often had practices and traditions aimed at conserving resources and ensuring the long-term well-being of their communities. Indigenous peoples worldwide possess a deep understanding of their local ecosystems and have developed sustainable practices for managing resources like forests, water, and wildlife.  

Early Modern Era 

The concept of sustainable resource management emerged in the field of forestry. In the 18th century, foresters in Europe, concerned about the depletion of timber, began to develop methods for ensuring the long-term productivity of forests. In the 19th century, as industrialisation led to increased environmental degradation, conservation movements emerged, advocating for protecting natural resources and wilderness areas.  

20th Century 

The 20th century saw a growing awareness of the interconnectedness of human activities and the environment. Rachel Carson's 1962 book "Silent Spring" highlighted the dangers of pesticide use and sparked a new wave of environmental activism. In the 1980s, the concept of "sustainable development" gained prominence. The Brundtland Report, published in 1987, defined it as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs. 

21st Century 

Today, sustainability is more critical than ever as we face global challenges like climate change, resource depletion, and biodiversity loss. The United Nations Sustainable Development Goals, adopted in 2015, provide a framework for addressing these challenges and achieving a more sustainable future. Sustainability is now recognised as an interdisciplinary field, drawing on insights from environmental science, economics, social sciences, and other disciplines. It emphasises the need for integrated solutions that consider development's environmental, social, and economic dimensions. 

Note: This article focuses on practical and actionable steps. For more in-depth information on specific sustainability certifications or regulations relevant to Australian and New Zealand businesses, consult relevant industry associations or environmental organisations 

 Stuart Blott, Former General Manager – AST

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